Working closely with Sid Lee, Techlicity was tasked to build a dynamic and engaging microsite for Subway Canada to support the launch of their new panini product offerings.
The idea was to give the user a seamless experience, where all the information could be obtained on one page without having to click out. The microsite was built responsively, allowing users to access the site on mobile and desktop, and served in either English or French based on their location. Videos, mouse-over hotspots, and parallax scrolling were all implemented to add interaction to heighten the user experience.
