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The lean process

Six steps, and the end user sits at the centre of all of them.

Creating the right client experience means putting the end user at the heart of design and development. We take a research-based approach to identify who your clients are and what it takes to engage them — drawing on interaction design, human factors, consumer psychology, sociology, computer science and graphic design as the work demands.

  1. 01 · contextual / behaviour

    Research

    We start by understanding the business context and getting a real appreciation for the target market of your product or service. This is the gathering phase — as much information as we can get about your business and your customers. It is also where we answer the practical questions: device coverage, risk assessment, server-side requirements, and honest timeline estimates.

  2. 02 · interpret / understand

    Insight

    Now we extract meaning from the data, turning it into opportunities and behaviour patterns. Affinity diagrams and sketches go up so we can see the connecting dots, and we analyse user habits to work out which triggers actually lead somewhere. This phase sets the path for everything after it, which is why we bring the whole team in — good ideas get missed when the room is too small.

  3. the checkpoint

    Vision statement

    With this much information on the table it gets hard to tell what matters most. So we write a vision statement that defines the intended experience. It clarifies the problem and restates why the project was launched in the first place — which is the thing everybody quietly forgets around week six.

  4. 03 · ideate / iterate

    Concept & design

    Using what the insight phase uncovered, we explore ideas through wireframes and other UX methods. Refinements get validated across our team, your executive team, and real potential users. Visual and interaction design moves from low to high fidelity, and this is where our design team defines the moments built to genuinely intrigue someone.

  5. 04 · agile / quality

    Develop & test

    Our team builds across the modern web stack and integrates with the third-party services your business already depends on — analytics, social, payments, and the industry-specific tools that never appear in anyone else’s case study. We can build an API so others can plug into your service. Agile delivery means components are built and tested quickly, so what ships is secure, fast and easy to use.

  6. 05 · the experience

    Support

    Since 2008 we’ve provided post-implementation support to make sure solutions keep matching business goals as those goals move. Your website or mission-critical application keeps running while you get on with growing the business. Available as a planned monthly fee or an hourly rate — ask which one actually suits your situation.

Want to see this run on your project?

The first consultation is free, and it starts at step one.

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